Creative Portfolio

Hi, I’m Amyn Bawa-Allah! I’m a Lagos-based digital content strategist and copyeditor who thrives off of crafting unique and engaging content for niche audiences.

Fuelled solely through alcohol and a selfless desire to attain world peace through better communication, I am a huge believer that the pen is mightier than the sword. And not only because sword fights hold a predictable outcome but because words can resolve just as much as they can harm.

I have seven years of experience writing for a selection of brands and online publications, across a wide range of subjects including; hard news, finance, lifestyle, culture, entertainment, food & drink, and travel.

But this isn’t really about me. It’s about you.

The need for creative, impactful copy and content that’s there when you need it. Having someone to make sure you’re always putting your best foot forward. Making sure the words are right. And then making sure people care enough to read them and take action.

You don’t care about me.

You care about smarter, sharper, more effective copy. You care about engaging content. And it just so happens I can help with that.


  • Editorial content ideation and creation
  • Ideation, planning, and execution of social media campaigns
  • Social media copy
  • Website copy
  • Product descriptions
  • Blog writing
  • Editorial consulting

Email me after you’ve scrolled through this portfolio.


Creative Thinking
a. Payday Loan by Access Bank
(Brief: Introduce a loan product to salary earners that doesn’t require going to the bank)

b. Standard Chartered Bank Priority Banking
(Brief: Communicate to the premium customers that joining Priority Banking would open them to a richer world of financial opportunities.)

a. Instant Loans by Access Bank
(Brief: Summarize the easy accessibility of the product for OOH)

b.AccessAfrica by Access Bank
(Brief: Compress information about money transfer product for Print)

a. Raif Whisky Decanter (Format: Blog Copy || What does it need to communicate? Benefits of Raif Whisky Decanter)

Lots of things can store whiskey.

The bottle it came in.

A flask.

A standard decanter.

Your two hands cupped together.

But only the Raif Whisky Decanter looks this damn good. It’s made from mouth-blown glass that is cut, sanded, polished and oiled by hand. It’s not available on your friend’s wedding registry, but it is available for pre-order now.

The decanter comes in clear or frosted gray. And its entire surface was born from a single slow exhale, wherein some golden-lung magician created the decanter’s unique one-liter shape. To keep that liquid securely in place, there’s an aluminum stopper with digitally sculpted edges and a textured matte surface.

It’s the kind of decanter you can safely give your dad or father-in-law or boss or someone else who appreciates fine spirits and the ability to display them prominently at their respective homes. If you’re in luck, they will even pour you a glass from said decanter.

And since you’ve read this, you can wax poetic about the glass and the meticulous production process while drinking your whiskey or cognac or añejo tequila.

Or you can just accept your drink, clink glasses and nod appreciatively.

No one likes a know-it-all.

Thought Sharing
(Format: Blog Copy || What does it need to communicate? Productive things can do while staying safe at home, customized for a North American audience)

In strange times like these, it’s difficult to know how to spend your days. But since it looks like we’ll all be home a lot more than usual for the foreseeable future, we compiled a list of 21 things you might want to do today. And tomorrow. And the next day.

Use these ideas liberally. And wash your hands.

  1. Support your favorite restaurants by ordering delivery or takeout, and tip them extravagantly.
  2. Take a break from the news and read a good book.
  3. Look at pictures of puppies. Or kittens. Or whatever tiny animals lower your stress levels best.
  4. Cook a new recipe. Soup is always a good choice, including David Chang’s ramen.
  5. Start making your way through the Marvel Cinematic Universe. Or a ridiculously long movie franchise, like James Bond, Star Wars or the Fast and the Furious.
  6. Give all the surfaces in your home a good scrubbing.
  7. Try a little reverse psychology on your anxiety by listening to “It’s the End of the World” by R.E.M. Or “We Didn’t Start the Fire” by Billy Joel.
  8. Donate to your favorite charity.
  9. Finally buckle down and learn that foreign language you’ve always wanted to know. Duolingo and Babbel can help.
  10. Write a letter. Just kidding. But maybe text some friends and family to see how they’re doing.
  11. Go for a walk somewhere isolated, and breathe deeply of the fresh air.
  12. Meditate. Don’t know how? They’ve got apps for that, too.
  13. Send someone a quarantine gift basket with all their favorite snacks and diversions.
  14. Drink a bunch of whiskey. Perhaps one of these new Irish whiskeys.
  15. Call your mom.
  16. Stream an at-home exercise class and enjoy the endorphin rush.
  17. Get a head start on your taxes. Because somehow we’ll still owe taxes.
  18. Whittle down your emails until you reach inbox zero.
  19. Reactivate your Words with Friends account and challenge everyone you know to a game.
  20. Go all Marie Kondo on the unnecessary crap that’s crowding your closets.
  21. Sleep until June.